Adverto* is an ad security and verification solutions provider. Using residential IPs, Adverto reduced the time dedicated to solving ad quality issues by 80% and gained 7x more impressions without ad policy violations.
Adverto’s clients are mostly big ad networks publishing online ads across various websites. The number of ads published every day is growing rapidly, and Adverto’s” clients can no longer depend on a manual ad quality control process. They use Adverto to monitor and to stop problematic ad campaigns.
The main challenge that Adverto faces every day is to ensure a smooth ad verification process. Since one of the best ways to conduct ad verification is by using residential IPs, Adverto was looking for a reliable residential proxies provider - and turned to Oxylabs.
How Oxylabs helped:
Oxylabs provided a wide pool of residential IPs from 195 different locations that Adverto used to browse the web. Since residential IPs are connections assigned to regular end-users (typically, homeowners), Adverto could surf websites imitating real user behavior. This method allowed them to see how ads are displayed to people in different countries and helped to identify low quality and malicious ads.
By using Oxylabs, Adverto was able to maintain high ad quality at all times. They reduced the time dedicated to solving ad quality issues by 80%. Now, their clients gain 7x more impressions without ad policy violations.
* To protect anonymity, the company’s name has been changed.
Using residential proxy pool for ad verification has proved to be the most effective and reliable option for many Oxylabs clients. Get in touch with us at firstname.lastname@example.org, and we’ll set up a trial so that you can check if residential proxy pool fits your company’s needs.